Employee Hiring, Training and Motivation

How to get the most out of your employees and have them fully investing in your small business. | taught by Steve Christensen

Course description

If you are in the retail or service business, you will know that your employees can be your greatness strength, or a significant weakness in operating and growing your business. As a small business consultant, I sent a survey to over 7000 individuals who operate, manage or are in the process of starting up their own retail or wholesale business. The final question of the survey was as follows:


What is the most important issue you are dealing with when it comes to your employees?


The results were an overwhelming confirmation that many small business owners, both retail and wholesale, in the food, product or service industry, struggle with the same issues when it comes to dealing with employees.

Some of the most common responses were centered on these concerns;

“Accountability - no one seems to care about anything other than themselves.”

“Lack of Commitment!!”

“Improve their sense of responsibility, their customer interaction skills, and their understanding that rules & policies are there for a purpose”

“Willingness to work, stay motivated and get the job done right the first time."
"A better understanding of how business operates”

“I want them to care about the business.”

These and many more comments like them are the motivation for this course. Small business employers are increasingly frustrated with the level of care and commitment they are finding with their employees. Within these videos, slides and audio content, you will find valuable and real world techniques and advice turn your crew around "from Hopeless to Hero's"

Video based modules cover these topics:

How well trained employees can equal money in your bank account

Where to find good employees and how many should you have on the roster

Your application and how you can design and distribute it to get the best potential

The Interview (or the audition as I call it) and must do techniques to get the best applicants

Your initial training and some of the topics you must cover to create a solid foundation to employment

Opening you business with a soft opening, grand openings and recurring promotions

How to conduct ongoing training sessions to keep your employees engaged

Emotional ownership principles and how your employees can be truly invested in your business

How to reward and motivate your employees through programs and promotions

Building an engaging and uplifting business culture

All of these principles combined will not only create the framework for super employees, but will free you up to grow your business and enjoy the process engaging with your employees and your customers.


For the first three chapters for the Best Selling book "From Hopeless to Hero: How to Hire Train and Motivate Super Employees" visit www.insideicecream.com and scroll to the bottom of the home page for a link


Steve Christensen - Headmaster
As always - We offer a 100% money guarantee as we do on all of our online courses and instruction. If you honestly feel that the content, attachments and supportive material were not beneficial to your yearning for retail ice cream and frozen dessert knowledge, please contact our headmasters office and we will arrange a refund.


That being said, with over 600 retail locations opened, over 1000 students graduated & having spent time with over 10,000 people in the process of frozen dessert education & training, we feel confident this content will move your forward towards your ice cream dreams.

Steve Christensen
Steve Christensen
Headmaster - Scoop School

Stephen Christensen, best selling author and retail ice cream expert, has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally.

After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US, & moved to the United States with his family in 2004.

Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands on environment. In fact, Steve has had a hand in opening more than 600 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos and many more on training and/or developing their frozen dessert programs.

To read Steve's full Bio & for more information on live classes, consulting & just about anything else on the ice cream and frozen dessert business, click HERE


Email - steve@scoopschool.com

Phone 636 778 0297

Course Curriculum

1. How Employees and Equal Money in your Pocket
27:50
Video - How Employees and Equal Money in your Pocket
Slides - How Employees and Equal Money in your Pocket
Audio - How Employees and Equal Money in your Pocket
2. Where to Source Outstanding Employees
17:19
Video - Where to Source Outstanding Employees
Slides - Where to Source Outstanding Employees
Audio - Where to Source Outstanding Employees
3. Create an Application that Attracts the Cream of the Crop
18:00
Video - Create an Application that Attracts the Cream of the Crop
Slides - Create an Application that Attracts the Cream of the Crop
4. The Audition - How to Interview to get the Most of our your Applicants
15:44
Video - The Audition - How to Interview to get the Most of our your Applicants
Slides - The Audition - How to Interview to get the Most of our your Applicants
Audio -The Audition - How to Interview to get the Most of our your Applicants
5. Initial Training Agendas and Platforms
24:54
Video - Initial Training Agendas and Platforms
Slides - Initial Training Agendas and Platforms
Audio - Initial Training Agendas and Platforms
6. Soft Openings, Grand Openings and Open Days
16:31
Video - Soft Openings, Grand Openings and Open Days
Slides - Soft Openings, Grand Openings and Open Days
Audio - Soft Openings, Grand Openings and Open Days
7. Ongoing Training and Motivation Sessions
15:45
Video - Ongoing Training and Motivation Sessions
Slides - Ongoing Training and Motivation Sessions
Audio - Ongoing Training and Motivation Sessions
8. Growing Emotional Ownership in your Employees
21:33
Video - Growing Emotional Ownership in your Employees
Slides - Ongoing Training and Motivation Sessions
Audio - Growing Emotional Ownership in your Employees
9. Employee Rewards and Motivation
19:33
Video - Employee Rewards and Motivation
Slides - Employee Rewards and Motivation
Audio - Employee Rewards and Motivation
10. Building a Business Culture
14:48
Video - Building a Business Culture
10. Building a Business Culture
Audio - Building a Business Culture