Frozen Dessert Branding and Marketing Essentials

Understanding the Strength of your Brand Effects the Way you take your Brand to Market | taught by Steve Christensen

Course description

Before we jump head first in to the Marketing process, do we really have an understanding of "What it is we are Marketing?" Some would say that marketing our ice cream or frozen desserts would be our key focus, however this is only a small part of our overall marketing focus.

Developing a solid and clear brand message is just as (if not more) important than your ice cream. I know what some of you are thinking right now - "I don't need to spend time or money branding. I only want 1 location" Or

"I'm not a chain that has money and time to spare" The fact of the matter is, whether you think it or not, you already have a brand, and it is the "perception" that your customers already have about your business. This 10 lesson video series covers all aspects of the marketing process from how your packaging looks to how you respond to negative online reviews.


Is this series of videos you are going to get a better understanding of:

1. Developing an Overall Marketing Strategy and calculating your Return on Investment for marketing activities.

2. Understanding Marketing Terminology and how it applies to your marketing efforts.

3. Focusing your concentrated efforts on Developing your "Brand" not necessarily your "Products"

4. Developing your Marketing Calendar and achieving a balanced blend of events, celebrations and promotional activities.

5. What role the business name plays in your customers perception & how to accentuate it through simple brand strategy.

6. Developing and using an effective logo to enhance your brand presence.

7. How the interior & exterior of your business can attract not only more customers but higher sales.

8. How your packaging, product and menu items can be presented to maximize sales and compliment your marketing efforts.

9. Building a social media presence and message that strengthens your business and increases sales, and what, when and where to post.

10. How review-based sites such as Yelp, Foursquare & others can help you or hurt you and how to respond to both negative and positive posts.


Marketing is one of the key factors in business growth year after year, and the contents of this video series will definitely give you a very firm foundation to launch your marketing programs with confidence.


As always - We offer a 100% money guarantee as we do on all of our online courses and instruction. If you honestly feel that the content, attachments and supportive material were not beneficial to your yearning for retail ice cream and frozen dessert knowledge, please contact our headmasters office and we will arrange a refund.

That being said, with over 600 retail locations opened, over 1000 students graduated and having spent time with over 10,000 people in the process of frozen dessert education and training, we feel confident this content will move your forward towards your ice cream dreams.

Steve Christensen
Steve Christensen
Headmaster - Scoop School

Stephen Christensen, best selling author and retail ice cream expert, has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally.

After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US, & moved to the United States with his family in 2004.

Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands on environment. In fact, Steve has had a hand in opening more than 600 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos and many more on training and/or developing their frozen dessert programs.

To read Steve's full Bio & for more information on live classes, consulting & just about anything else on the ice cream and frozen dessert business, click HERE


Contact Details:

Office: 636 778 0297

Cell: 314 550 4054

Email: steve@scoopschool.com

Course Curriculum

1. Developing an Overall Marketing Strategy
15:07
Video 1 - Developing an Overall Marketing Strategy and Return on Investment
Slide Notes - Overall Marketing Strategy
Audio only - Developing an Overall Marketing Strategy
2. Understanding Marketing Terminology and How it Applies to your Marketing Efforts
15:53
Video - Understanding Marketing Terminology and How it Applies to your Marketing Efforts
Slide Notes - Understanding Marketing Terminology
Audio only - Understanding Marketing Terminology and how it Applies to your Marketing Efforts
3. Brand Development rather than Product Development
24:39
Video - Brand Development rather than Product development
Slide Notes - Your Product vs Your Brand
Audio only - Brand Development rather than Product Development
4. Developing Your Marketing Calendar
26:12
Video - Developing your Marketing Calendar
Slide Notes - Developing Your Marketing Calendar
Audio only - Developing your Marketing Calendar
5. Your Business Name and the Role it Plays in your Marketing Efforts
25:49
Video - Your Business Name and the Role it Plays in your Marketing Efforts
Slide Notes - Your Business Name and the Role it Plays in your Marketing efforts
Audio Only - Your Business Name and the Role it Plays in your Marketing Efforts
6. Developing and Usage of an Effective Logo
17:20
Video - Developing and Usage of an Effective Logo
Slide Notes - Developing and Usage of an Effective Logo
Audio only - Developing and Usage of an Effective Logo
7. The Exterior and Interior of your "Place" and How it Drives or Limits Sales
14:16
Video - The Exterior and Interior of your "Place" and How it Drives or Limits Sales
Slide Notes - The exterior and Interior of Your "Place" and how it Drives or Limits Sales
Audio Only - The Exterior and Interior of your "Place" and How it Drives or Limits Sales
8. Your Product, Packaging and Presentation
27:05
Video - Your Product Packaging and Presentation
Slide Notes - Your Product Packaging and Presentation
Audio Only - Your Product, Packaging and Presentation
9. Social Media Essentials - What, Where and When to Post
31:18
Video - Social Media Essentials; What, Where and When to Post
Slide notes - Social Media Essentials; What, Where and When to Post
Audio Only - Social Media Essentials; What, Where and When to Post
10. The 2 Edged Sword of Review Based Marketing
26:29
Video - The 2 Edged Sword of Review Based Marketing
Slide Notes - The 2 Edged Sword of Review Based Marketing
Audio Only - The 2 Edged Sword of Review Based Marketing