Steve Christensen
Steve Christensen
Headmaster - Scoop School

Stephen Christensen, best selling author and retail ice cream expert, has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally.

After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US, & moved to the United States with his family in 2004.

Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands on environment. In fact, Steve has had a hand in opening more than 600 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos and many more on training and/or developing their frozen dessert programs.

To read Steve's full Bio & for more information on live classes, consulting & just about anything else on the ice cream and frozen dessert business, click HERE


Course Curriculum

1. Conception - The fun part of developing your new concept
11:01
Video - Conception
Slide Deck - Opening an Ice Cream Business
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2. Your Theme and Overall Store Decor
12:18
Video - Your Theme and Overall Store Decor
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3. Your Ice Cream Menu and Possible Food Items
11:34
Video - Your Ice Cream Menu and Possible Food Items
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4. Your First Trimester - Choosing Your Location
18:42
Video - Your First Trimester - Choosing Your Location
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5. Your Second Trimester - Finance and Expenses
16:15
Video - Your Second Trimester - Finance and Expenses
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6. Your Third Trimester - Fine Tuning, Hiring and Training
12:06
Video - Your Third Trimester - Fine Tuning, Hiring and Training
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7. Labor - The Final Push
03:15
Video - Labor - The Final Push
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8. Your Big Day - Introducing your Baby to the World
13:23
Video - Your Big Day - Introducing your Baby to the World
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9. Spreading the Word - Marketing your New Business
07:46
Video - Spreading the Word - Marketing your New Business
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10. The Three Most Important Elements to Success
06:22
Video - The three essential Elements to Success
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