Course Description

The Headmaster at Scoop School recommends conducting at least 2 or 3 promotions a month to help boost sales, grow brand equity and create customer loyalty.

What if you ramped that up to 1 promotion a day, or 30 promotions in 30 days? What would that look like? Is than even possible?

In this Super Session of Scoop School, Steve Christensen (The Self Appointed Headmaster of Scoop School) shows you how to fill a marketing calendar with as many National, Regional and Local promotional events as you would like.

Also included is how to plan for this events, your ROI and many more tips to grow your business through easy and effective promotional activities



Headmaster - Scoop School Steve Christensen

Stephen Christensen, best-selling author, and retail ice cream expert has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally. After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US and moved to the United States with his family in 2004. Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands-on environment. In fact, Steve has had a hand in opening more than 800 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos, and many more on training and/or developing their frozen dessert programs.

Course curriculum

    1. Video - How to Conduct 30 Promotions in 30 Days

    2. PDF - How to Conduct 30 Promotions in 30 Days

    3. Audio Only - How to Conduct 30 Promotions in 30 Days

About this course

  • $47.00
  • 3 lessons
  • 1 hour of video content