Course Description

Have you ever wondered why some ice creams and frozen desserts are much lighter than others? Why is traditional frozen custard so rich, and how does my ice cream machine or manufacturing equipment effect the taste and "use-ability" of my ice cream base.

The fact of the matter is, there are numerous differences to frozen desserts and to truly understand and develop your own concept, you first need to understand how frozen desserts are composed and how they differ.

In this 10 lesson video series you will learn:

1. What are the basic elements of frozen dessert and how they can differ from one product to another.

2. Manufacturing equipment differences and how they can be used to help you give the customer what they truly want.

3. How the air, or "overrun" effects the mouth-feel and taste profile of your frozen dessert and how to calculate the amount of air in your ice creams

4. What are the different ways of serving Italian Ice and how it can dramatically boost your sales with relatively low food cost.

5. How to formulate and run a fresh fruit, berry and even vegetable sorbet and cater to different segments of your wholesale and retail customers.

6. What is sherbet, why it is not common and how you can utilize this unique product to create a point of difference in your business

7. The benefits and limitations of a soft serve and frozen yogurt concept and how to capitalize on providing a broader range of flavors.

8. How freshly made gelato in Europe and the gelato business in the United Stated differ and the benefits and challenges associated with this unique frozen dessert.

9. Why frozen custard is referred to as "Gods Ice Cream" and the role that egg yolks and air make in the process of manufacturing.

10. How to capitalize on an american classic dessert and the pro's and cons of manufacturing, freezing, tempering, displaying and serving premium ice creams.


This video series will truly help you understand, not only the frozen dessert category of your business, but also help you educate your employees and your customers as to how your array of ice cream and frozen desserts is unique and differs from that of your competition.



As always - We offer a 100% money guarantee as we do on all of our online courses and instruction. If you honestly feel that the content, attachments and supportive material were not beneficial to your yearning for retail ice cream and frozen dessert knowledge, please contact our headmaster’s office and we will arrange a refund.

That being said, with over 600 retail locations opened, over 1000 students graduated and having spent time with over 10,000 people in the process of frozen dessert education and training, we feel confident this content will move your forward towards your ice cream dreams.


Headmaster - Scoop School Steve Christensen

Stephen Christensen, best-selling author, and retail ice cream expert has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally. After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US and moved to the United States with his family in 2004. Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands-on environment. In fact, Steve has had a hand in opening more than 800 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos, and many more on training and/or developing their frozen dessert programs.

Course curriculum

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About this course

  • $47.00
  • 0 lessons
  • 0 hours of video content