Course Description

Why do some businesses have more engaged customers, and sell more products than others? It could be as simple as the color on the walls of the smells wafting through the air.

This Super Session will teach business owners to capitalize on your customers sensory perceptions to increase their engagement in your business.

Learning about the "Organoleptic Experience" and triggering as many of your customers senses at the same time creates a more vivid and memorable patronage.


Headmaster - Scoop School Steve Christensen

Stephen Christensen, best-selling author, and retail ice cream expert has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally. After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US and moved to the United States with his family in 2004. Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands-on environment. In fact, Steve has had a hand in opening more than 800 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos, and many more on training and/or developing their frozen dessert programs.

Course curriculum

    1. Conducting an Effective Store Sensory Audit

    2. Slide Notes - Conducting an Effective Store Sensory Audit

    3. Audio Only - Conducting an Effective Store Sensory Audit

About this course

  • $47.00
  • 3 lessons
  • 1 hour of video content