The Headmaster at Scoop School recommends conducting at least 2 or 3 promotions a month to help boost sales, grow brand equity and create customer loyalty.
What if you ramped that up to 1 promotion a day, or 30 promotions in 30 days? What would that look like? Is than even possible?
In this Super Session of Scoop School, Steve Christensen (The Self Appointed Headmaster of Scoop School) shows you how to fill a marketing calendar with as many National, Regional and Local promotional events as you would like.
Also included is how to plan for this events, your ROI and many more tips to grow your business through easy and effective promotional activities
Stephen Christensen, best selling author and retail ice cream expert, has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally.
After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US, & moved to the United States with his family in 2004.
Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands on environment. In fact, Steve has had a hand in opening more than 600 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos and many more on training and/or developing their frozen dessert programs.
To read Steve's full Bio & for more information on live classes, consulting & just about anything else on the ice cream and frozen dessert business, click HERE