Marketing to your Customers Senses

How to utilize visual, audible, and other sensory elements in your store to build loyalty and increase sales | taught by Steve Christensen

Course description

Why do some businesses have more engaged customers, and sell more products than others? It could be as simple as the color on the walls of the smells wafting through the air.

This Super Session will teach business owners to capitalize on your customers sensory perceptions to increase their engagement in your business.

Learning about the "Organoleptic Experience" and triggering as many of your customers senses at the same time creates a more vivid and memorable patronage.


Steve Christensen
Steve Christensen
Headmaster - Scoop School

Stephen Christensen, best selling author and retail ice cream expert, has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally.

After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US, & moved to the United States with his family in 2004.

Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands on environment. In fact, Steve has had a hand in opening more than 600 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos and many more on training and/or developing their frozen dessert programs.

To read Steve's full Bio & for more information on live classes, consulting & just about anything else on the ice cream and frozen dessert business, click HERE


Course Curriculum

Conducting an Effective Store Sensory Audit
55:53
Conducting an Effective Store Sensory Audit
Slide Notes - Conducting an Effective Store Sensory Audit
Audio Only - Conducting an Effective Store Sensory Audit