Course description

When the summer season is in full swing and you and your employees are scooping up a storm, things couldn't seem better in the ice cream business.  That being said, if you are not planning for the sales slump that typically comes in the fall and winter, you may be behind the curve.  There MUST be some pre-planning and preparation to effectively handle the drop in sales.

In this FREE1 hour webinar, Steve Christensen touches on 3 specific elements that will help reduce your costs and increase your sales during this challenging time by:

  1. Reducing your trading hours
  2. Fibe tuning your employee schedule and
  3. Introducing Limited Time Offers (LTO's) to increase sales 


The information and tips in this webinar are tried and true methods to help you get through the winter season and capitalise on this slower time to develop new products, concentrate on marketing and fine tune your operations.


Downloadable PDF and audio file are also available.

Steve Christensen
Steve Christensen
Headmaster - Scoop School

Stephen Christensen, best selling author and retail ice cream expert, has become an authoritative voice and thought leader in the frozen dessert community both in the United States & internationally.

After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major equipment manufacturer to the US, & moved to the United States with his family in 2004.

Since then Steve has taught over 10,000 new and existing store owners the art of retail ice cream and frozen desserts, both in theory and in a hands on environment. In fact, Steve has had a hand in opening more than 600 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos and many more on training and/or developing their frozen dessert programs.

To read Steve's full Bio & for more information on live classes, consulting & just about anything else on the ice cream and frozen dessert business, click HERE


Course Curriculum

Video - Webinar - 10 Steps to a Perfect Season Opener
53:35
Video - Preparing for the Winter & Fall Sales Slump
PDF of Slides - Preparing for the Winter & Fall Sales Slump
Audio File - Preparing for the Winter & Fall Sales Slump
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