Stephen Christensen has become an authoritative voice and thought leader in the frozen dessert community both in the United States and internationally.
After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major US equipment manufacturer to the United States, and moved to the United States with his family in 2004.
Taking up a position as Director and Chief Instructor at the Frozen Dessert Institute in locations in Michigan, Wisconsin and currently St Louis Missouri, Steve has trained literally tens of thousands of current and "would be" ice cream business owners (both independent and franchise) in the art of making ice cream and growing a retail and wholesale frozen dessert business.
In fact, Steve has had a hand in opening more than 650 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita's Water Ice, Hollywood Casinos and many more on training and/or developing their frozen dessert programs.
As a sought after keynote speaker and seminar leader, Steve gives regular workshops, seminars and addresses all around the country at such events as:
*Annual Penn State University Ice Cream Courses *National Ice Cream Retailers Association
*Great Lakes Ice Cream and Fast Food Association *New York International Restaurant Show
*The North American Pizza and Ice Cream Show *The FES show, Sydney Australia
*New England Ice Cream Restaurant Association *SIGEP International Ice Cream Show, Italy
*The Ice Cream Alliance Convention - United Kingdom
Steve is a monthly columnist for the Ice Cream Alliance (UK) magazine and regularly contributes for such publications as The National Dipper, Dessert Professional Magazine, National Ice Cream Retailers Bulletin and others. In 2005, Steve began documenting his store visits and recipes on film and commenced a regular ice cream video website at www.theicecreambloke.com.
The site attracts visitors from across the globe from ice cream and non-ice cream people alike. Steve is also a regular presenter on St Louis CBS channel 4's morning show, "Great Day St Louis" with weird and wonderful ice cream and frozen dessert creations.
In seeing a void in the online space for ice cream retailers, Steve developed and founded insideicecream.com, a web based informational resource for the entire ice cream community. With industry interviews, vendor listings, marketing, promotion and recipe ideas, insideicecream.com is unique in its focus towards ice cream professionals.
Scoopschool.com is yet another initiative to bring Steve's frozen dessert industry knowledge andexperience to those interested in opening and operating their own frozen dessert business, either wholesale or retail. Whether its frozen custard or frozen yogurt, gelato, premium ice cream, soft serve, water ice or sorbet, Steve's depth of knowledge in all aspects of frozen desserts can help you develop your concept into reality or grow your already existing business.
In 2015 Steve authored his first book “From Hopeless to Hero: How to Hire, Train and Motivate Super Employees” which became a Best Seller and No 1 new release on Amazon.com. The associated website www.hopelesstohero.com has been assisting employers all over the world in finding, training and motivating their own "super" employees.
Steve's extensive knowledge of the ice cream and frozen dessert trade, coupled with his Aussie "larrikin" sense of humor makes for great "edu-tainment", whether in a live seminar, on TV or over the world wide wide web.
To get in touch with Steve and see you he can help you open or grow your own ice cream or frozen dessert business click HERE